/* House HQ public site */
:root{
  --paper:#f7f5f0;--card:#fff;--ink:#1c1a1f;--muted:#5f5a66;--soft:#6f6975;--line:#e5e0d7;--line2:#d8d2c7;
  --brand:#bd2458;--brand-ink:#8f1641;--marker:#f8cddb;--lav:#f0eaf8;--purple:#6934b8;--peach:#fbe4ea;
  --good:#2b7a4b;--good-bg:#e3f2e8;--dark:#1c1a1f;--dark-2:#2a2730;
  --display:'Inter Tight',system-ui,-apple-system,'Segoe UI',sans-serif;
  --body:'Inter',system-ui,-apple-system,'Segoe UI',sans-serif;
  --r-sm:10px;--r:16px;--r-lg:24px;--wrap:1200px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:90px;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font:400 17px/1.6 var(--body);-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,svg{max-width:100%;display:block}
a{color:inherit}
:focus-visible{outline:3px solid var(--purple);outline-offset:3px;border-radius:6px}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:#fff;padding:10px 14px;border-radius:8px;z-index:100}
.skip:focus{left:12px}
.wrap{width:min(var(--wrap),calc(100% - 48px));margin-inline:auto}
h1,h2,h3{font-family:var(--display);letter-spacing:-.025em;line-height:1.05;margin:0;font-weight:700}
p{margin:0}
.mark-hl{background:linear-gradient(transparent 8%,var(--marker) 8%,var(--marker) 94%,transparent 94%);padding:0 .12em;box-decoration-break:clone;-webkit-box-decoration-break:clone}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:48px;padding:12px 22px;border-radius:12px;font:600 16px/1 var(--body);text-decoration:none;border:1.5px solid var(--ink);background:var(--ink);color:#fff;cursor:pointer;transition:transform .15s,background .15s,box-shadow .15s}
.btn:hover{transform:translateY(-1px);box-shadow:0 8px 22px #1c1a1f22}
.btn.brand{background:var(--brand);border-color:var(--brand)}
.btn.brand:hover{background:var(--brand-ink);border-color:var(--brand-ink)}
.btn.outline{background:transparent;color:var(--ink);border-color:var(--line2)}
.btn.outline:hover{border-color:var(--ink);box-shadow:none}
.btn.light{background:#fff;color:var(--ink);border-color:#fff}
.btn.ghost-light{background:transparent;color:#fff;border-color:#ffffff55}
.btn.sm{min-height:40px;padding:9px 16px;font-size:15px;border-radius:10px}
.link{color:var(--brand);font-weight:600;text-decoration:none}
.link:hover{text-decoration:underline}

/* header */
.site-header{position:sticky;top:0;z-index:40;background:color-mix(in srgb,var(--paper) 88%,transparent);backdrop-filter:saturate(1.4) blur(12px);-webkit-backdrop-filter:saturate(1.4) blur(12px);border-bottom:1px solid var(--line)}
.head-inner{display:flex;align-items:center;gap:28px;height:72px}
.logo{display:inline-flex;align-items:center;gap:10px;text-decoration:none;font:700 21px/1 var(--display);letter-spacing:-.02em;white-space:nowrap}
.logo .mk{position:relative;isolation:isolate;flex:none;display:grid;place-items:center;width:36px;height:36px;border-radius:10px;background:linear-gradient(135deg,#e2367a,#7b3fd0);color:#fff;font:800 10.5px/1 var(--body);letter-spacing:.04em}
.logo .mk::after{content:"";position:absolute;inset:-4px;border:2px solid #d42b68;border-radius:inherit;pointer-events:none;animation:hhq-pulse 3s ease-out infinite}
@keyframes hhq-pulse{0%,15%{transform:scale(1);opacity:.65}80%,100%{transform:scale(1.26);opacity:0}}
.logo em{font-style:normal;color:var(--brand)}
.main-nav{display:flex;gap:26px;margin-left:12px}
.main-nav a{text-decoration:none;font-weight:500;font-size:15.5px;color:var(--ink);padding:6px 0;border-bottom:2px solid transparent}
.main-nav a:hover,.main-nav a[aria-current=page]{border-color:var(--brand)}
.head-actions{margin-left:auto;display:flex;align-items:center;gap:12px}
.head-actions .login{text-decoration:none;font-weight:500;font-size:15.5px;padding:8px 6px}
.m-menu{display:none;margin-left:auto}
.m-menu summary{list-style:none;cursor:pointer;min-height:44px;display:inline-flex;align-items:center;gap:8px;padding:8px 14px;border:1.5px solid var(--line2);border-radius:10px;font-weight:600;font-size:15px;background:#fff}
.m-menu summary::-webkit-details-marker{display:none}
.m-panel{position:absolute;left:0;right:0;top:72px;background:var(--paper);border-bottom:1px solid var(--line);padding:12px 16px 22px;display:grid;gap:4px;box-shadow:0 18px 40px #1c1a1f18}
.m-panel a{text-decoration:none;padding:12px 4px;font-weight:600;font-size:17px}
.m-panel a:not(.btn){border-bottom:1px solid var(--line)}
.m-panel .btn{margin-top:12px}
.m-panel .btn+.btn{margin-top:4px}
.m-login{display:none}

/* sections */
.section{padding:110px 0}
.section.tight{padding:72px 0}
.kicker{display:inline-flex;align-items:center;gap:8px;font-weight:600;font-size:14px;color:var(--brand);margin-bottom:16px}
.kicker::before{content:"";width:7px;height:7px;border-radius:50%;background:currentColor}
.section-title{font-size:clamp(36px,5vw,58px);max-width:820px}
.section-title.center{margin-inline:auto;text-align:center}
.lede{font-size:19px;color:var(--muted);max-width:640px;margin-top:18px}
.lede.center{margin-inline:auto;text-align:center}

/* hero */
.hero{text-align:center;padding:64px 0 0}
.partner{display:inline-flex;align-items:center;justify-content:center;background:#fff;border:1px solid var(--line);border-radius:16px;padding:10px 18px;box-shadow:0 2px 0 #1c1a1f08}
.partner img{height:42px;width:auto}
.hero h1{font-size:clamp(40px,6.4vw,84px);letter-spacing:-.035em;line-height:1.03;margin:30px auto 0;max-width:1120px}
.hero h1>span{display:block}
.hero .lede{margin:24px auto 0;font-size:clamp(17px,1.6vw,20px);max-width:680px}
.hero-actions{display:flex;gap:12px;justify-content:center;flex-wrap:wrap;margin-top:34px}
.hero-stage{position:relative;margin:64px auto 0;max-width:1100px}
.hero-stage::before{content:"";position:absolute;inset:40px -40px -30px;background:radial-gradient(60% 60% at 50% 40%,#f3c4d4aa,transparent 70%),radial-gradient(40% 50% at 85% 60%,#d9c8f2aa,transparent 70%);filter:blur(30px);z-index:0}

/* product frame (all example UI) */
.frame{position:relative;z-index:1;background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);box-shadow:0 30px 80px #1c1a1f1c,0 2px 0 #1c1a1f08;overflow:hidden;text-align:left}
.frame-bar{display:flex;align-items:center;gap:12px;padding:12px 18px;border-bottom:1px solid var(--line);background:#fbfaf7}
.dots{display:flex;gap:6px}.dots i{width:10px;height:10px;border-radius:50%;background:#e2ddd4}
.frame-bar .url{font-size:13px;color:var(--soft);background:#fff;border:1px solid var(--line);border-radius:8px;padding:5px 12px;flex:1;max-width:420px}
.tag{display:inline-flex;align-items:center;gap:6px;font-size:12px;font-weight:600;color:var(--muted);background:var(--paper);border:1px solid var(--line);border-radius:999px;padding:4px 10px;white-space:nowrap}
.tag.good{color:var(--good);background:var(--good-bg);border-color:#cbe6d4}
.tag.brand{color:var(--brand);background:var(--peach);border-color:#f3c7d4}
.frame-body{padding:26px}
.report-head{display:flex;justify-content:space-between;align-items:flex-start;gap:16px;flex-wrap:wrap}
.report-head h3{font-size:24px}
.report-head p{color:var(--muted);font-size:14px;margin-top:4px}
.kpis{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:22px}
.kpi{border:1px solid var(--line);border-radius:14px;padding:14px 16px;background:#fff}
.kpi span{display:block;font-size:13px;color:var(--muted)}
.kpi b{display:block;font:700 28px/1.15 var(--display);letter-spacing:-.02em;margin-top:6px}
.kpi small{font-size:12.5px;color:var(--good);font-weight:600}
.report-grid{display:grid;grid-template-columns:1.25fr 1fr;gap:16px;margin-top:16px}
.panel{border:1px solid var(--line);border-radius:14px;padding:16px;background:#fff}
.panel h4{margin:0 0 12px;font:600 14px/1.3 var(--body);color:var(--muted)}
.bars{display:flex;align-items:flex-end;gap:6px;height:120px}
.bars i{flex:1;border-radius:6px 6px 2px 2px;background:linear-gradient(180deg,#e2367a,#bd2458);height:var(--h);opacity:.9}
.bars i:nth-child(odd){background:linear-gradient(180deg,#9b6fe0,#6934b8)}
.axis{display:flex;justify-content:space-between;font-size:12px;color:var(--soft);margin-top:8px}
.rows{width:100%;border-collapse:collapse;font-size:14px}
.rows th{text-align:left;font-weight:600;color:var(--soft);font-size:12.5px;padding:0 0 8px}
.rows td{padding:9px 0;border-top:1px solid var(--line)}
.rows td:not(:first-child),.rows th:not(:first-child){text-align:right}
.av{display:inline-grid;place-items:center;width:26px;height:26px;border-radius:50%;background:var(--lav);color:var(--purple);font-weight:700;font-size:12px;margin-right:8px;vertical-align:middle}
.caption{font-size:13px;color:var(--soft);text-align:center;margin-top:16px;position:relative;z-index:1}

/* logo strip */
.logos{padding:64px 0 10px;text-align:center}
.logos p{font-size:14px;color:var(--muted)}
.logo-window{overflow:hidden;margin-top:26px;mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent)}
.logo-track{display:flex;width:max-content;animation:marquee 48s linear infinite;will-change:transform;backface-visibility:hidden;transform:translate3d(0,0,0)}
.logo-track .set{display:flex;flex:none;align-items:center;gap:0}
/* every slot has a fixed width, so the strip is exactly the same length before and after the logos load and the loop never jumps */
.client{flex:none;width:210px;height:52px;display:flex;align-items:center;justify-content:center;color:var(--ink)}
.client img{height:40px;width:auto;max-width:170px;object-fit:contain;filter:brightness(0);opacity:.78}
.client .wm{opacity:.82}
.client .wm{font:700 26px/1 var(--display);letter-spacing:-.02em;white-space:nowrap}
@keyframes marquee{from{transform:translate3d(0,0,0)}to{transform:translate3d(-50%,0,0)}}

/* mosaic */
.mosaic{display:grid;grid-template-columns:1fr 1.2fr 1fr;grid-template-rows:auto auto;gap:18px;margin-top:56px}
.tile{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:22px;box-shadow:0 2px 0 #1c1a1f06;min-width:0}
.tile-head{display:flex;justify-content:space-between;align-items:center;gap:10px;margin-bottom:16px}
.tile-head b{font:600 15px/1.3 var(--body)}
.tile.ai{grid-row:span 2;display:flex;flex-direction:column;background:linear-gradient(180deg,#fff,#fdf8fb)}
.progress-row{margin-top:14px}
.progress-row:first-of-type{margin-top:0}
.progress-row div{display:flex;justify-content:space-between;font-size:14px}
.progress-row div span{color:var(--muted)}
.meter{height:8px;border-radius:999px;background:#efebe4;margin-top:7px;overflow:hidden}
.meter i{display:block;height:100%;width:var(--w);border-radius:inherit;background:linear-gradient(90deg,#9b6fe0,#6934b8)}
.meter.done i{background:linear-gradient(90deg,#e2367a,#bd2458)}
.vids{display:grid;grid-template-columns:1fr 1fr;gap:10px}
.vid{aspect-ratio:9/12;border-radius:12px;background:linear-gradient(160deg,#efe6f9,#f9dbe5);position:relative;display:flex;align-items:flex-end;padding:10px;font-size:12.5px;font-weight:600;overflow:hidden}
.vid:nth-child(2){background:linear-gradient(160deg,#fde6d9,#f1dcf3)}
.vid::before{content:"";position:absolute;inset:0;margin:auto;width:42px;height:42px;border-radius:50%;background:#ffffffcc;clip-path:none}
.vid::after{content:"";position:absolute;left:50%;top:50%;transform:translate(-35%,-50%);border-left:13px solid var(--ink);border-top:8px solid transparent;border-bottom:8px solid transparent}
.vid span{position:relative;z-index:1;background:#fff;border-radius:8px;padding:4px 8px}
.check{display:flex;gap:10px;align-items:center;margin-top:14px;font-size:14px}
.check i{flex:none;display:grid;place-items:center;width:24px;height:24px;border-radius:50%;background:var(--good-bg);color:var(--good);font-style:normal;font-weight:700}
.share{display:flex;flex-direction:column;gap:10px}
.share .linkbox{display:flex;align-items:center;gap:10px;border:1px dashed var(--line2);border-radius:12px;padding:10px 12px;font-size:13.5px;color:var(--muted);overflow:hidden;white-space:nowrap}
.share .linkbox b{color:var(--ink);font-weight:600;overflow:hidden;text-overflow:ellipsis}
.share .row{display:flex;gap:8px;flex-wrap:wrap}

/* scripted AI demo */
.bot{width:38px;height:38px;flex:none}
.ai-title{display:flex;align-items:center;gap:12px}
.ai-title b{display:block;font:700 17px/1.2 var(--display)}
.ai-title small{color:var(--muted);font-size:13px}
.chat{flex:1;display:flex;flex-direction:column;gap:10px;margin-top:18px;min-height:340px;font-size:15px}
.msg{max-width:88%;padding:11px 14px;border-radius:16px;line-height:1.5;opacity:0;transform:translateY(6px);transition:opacity .3s,transform .3s}
.msg.show{opacity:1;transform:none}
.msg.me{align-self:flex-end;background:var(--ink);color:#fff;border-bottom-right-radius:6px}
.msg.hq{align-self:flex-start;background:#fff;border:1px solid var(--line);border-bottom-left-radius:6px}
.msg.hq strong{color:var(--brand)}
.typing{display:inline-flex;gap:4px;padding:4px 2px}
.typing i{width:7px;height:7px;border-radius:50%;background:var(--soft);animation:blink 1s infinite}
.typing i:nth-child(2){animation-delay:.15s}.typing i:nth-child(3){animation-delay:.3s}
@keyframes blink{0%,80%,100%{opacity:.25}40%{opacity:1}}
.chips{display:flex;gap:8px;flex-wrap:wrap;margin-top:16px}
.chip{font:500 13.5px/1.2 var(--body);padding:8px 12px;border-radius:999px;border:1px solid var(--line2);background:#fff;color:var(--ink);cursor:pointer}
.chip:hover,.chip[aria-pressed=true]{border-color:var(--brand);color:var(--brand)}
.ai-input{display:flex;align-items:center;gap:10px;margin-top:14px;border:1px solid var(--line2);border-radius:14px;padding:10px 12px;background:#fff;color:var(--soft);font-size:14.5px}
.ai-input span{flex:1;min-width:0;overflow:hidden;white-space:nowrap;text-overflow:ellipsis}
.ai-input i{width:32px;height:32px;border-radius:10px;background:var(--brand);flex:none;position:relative}
.ai-input i::after{content:"";position:absolute;inset:0;margin:auto;width:10px;height:10px;border-top:2.5px solid #fff;border-right:2.5px solid #fff;transform:rotate(-45deg) translate(-1px,2px)}
.demo-note{font-size:12.5px;color:var(--soft);margin-top:10px}

/* floating robot launcher (opens the scripted demo, never calls the AI) */
.bot-launch{position:fixed;right:20px;bottom:20px;z-index:30;display:flex;align-items:center;gap:10px;padding:8px 16px 8px 8px;border-radius:999px;background:#fff;border:1px solid var(--line);box-shadow:0 14px 40px #1c1a1f26;text-decoration:none;font-weight:600;font-size:14.5px}
.bot-launch .bot{width:40px;height:40px;animation:hover 3.2s ease-in-out infinite}
@keyframes hover{50%{transform:translateY(-3px)}}

/* stats band */
.stats-band{background:#fff;border:1px solid var(--line);border-radius:28px;padding:56px;display:grid;grid-template-columns:1fr 1.6fr;gap:48px;align-items:center}
.stats-band h2{font-size:clamp(30px,3.6vw,44px)}
.stats-band .partner{margin-top:24px}
.stats{display:grid;grid-template-columns:repeat(2,1fr);gap:0}
.stat{padding:22px 24px;border-left:1px solid var(--line)}
.stat:nth-child(n+3){border-top:1px solid var(--line)}
.stat b{display:block;font:700 clamp(34px,4vw,50px)/1 var(--display);letter-spacing:-.03em}
.stat span{display:block;color:var(--muted);font-size:15px;margin-top:8px}
.stats-note{grid-column:1/-1;font-size:13px;color:var(--soft);border-top:1px solid var(--line);padding-top:18px}

/* five-step tour */
.steps-tabs{display:flex;gap:8px;flex-wrap:wrap;margin-top:40px;border-bottom:1px solid var(--line);padding-bottom:16px}
.steps-tabs button{font:600 15px/1 var(--body);padding:12px 18px;border-radius:999px;border:1px solid var(--line2);background:#fff;color:var(--ink);cursor:pointer}
.steps-tabs button span{color:var(--soft);margin-right:6px;font-weight:600}
.steps-tabs button[aria-selected=true]{background:var(--ink);color:#fff;border-color:var(--ink)}
.steps-tabs button[aria-selected=true] span{color:#f8cddb}
.step{display:grid;grid-template-columns:1fr 1.15fr;gap:56px;align-items:center;padding-top:48px}
.step[hidden]{display:none}
.step h3{font-size:clamp(30px,3.4vw,44px)}
.step p{color:var(--muted);font-size:18px;margin-top:16px}
.step ul{margin:22px 0 26px;padding:0;list-style:none;display:grid;gap:10px}
.step li{display:flex;gap:10px;font-size:16px}
.step li::before{content:"";flex:none;width:20px;height:20px;margin-top:3px;border-radius:50%;background:var(--peach) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M6 10.5l2.6 2.5L14 7.5' fill='none' stroke='%23bd2458' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/20px no-repeat}
.search{display:flex;align-items:center;gap:10px;border:1px solid var(--line2);border-radius:12px;padding:12px 14px;font-size:14.5px;color:var(--muted);background:#fff}
.search::before{content:"";width:14px;height:14px;border:2px solid var(--soft);border-radius:50%;flex:none}
.people{display:grid;gap:10px;margin-top:14px}
.person{display:flex;align-items:center;gap:12px;border:1px solid var(--line);border-radius:12px;padding:12px}
.person b{display:block;font-size:15px}
.person small{color:var(--muted);font-size:13px}
.person .tag{margin-left:auto}
.flow{display:flex;align-items:center;gap:8px;flex-wrap:wrap;margin-bottom:16px}
.flow .tag{font-size:13px;padding:6px 12px}
.flow .arrow{color:var(--soft)}
.draft{border:1px solid var(--line);border-radius:12px;padding:14px;font-size:14.5px;line-height:1.55;background:#fcfbf8}
.draft small{display:block;color:var(--soft);font-size:12px;margin-bottom:6px;font-weight:600}

/* stories */
.story-cards{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;margin-top:48px}
.story-card{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;display:flex;flex-direction:column;text-decoration:none;transition:transform .2s,box-shadow .2s}
.story-card:hover{transform:translateY(-3px);box-shadow:0 20px 50px #1c1a1f18}
.story-art{background:linear-gradient(135deg,#f6e5ee,#ece4f8);padding:34px;min-height:180px;display:flex;align-items:center;justify-content:center}
.squatch-art{background:linear-gradient(135deg,#1f3521,#2e4a2f)!important}
.case-brand-logos{display:flex;justify-content:center;align-items:center;gap:22px;width:100%}
.case-brand-logos img{max-width:100%;object-fit:contain;display:block}
.squatch-logo img{width:min(320px,80%);height:120px}
.joint-logos>img{width:40%;height:80px}
.joint-logos>span:not(.nello-logo-panel){font-size:26px;color:#805777}
.nello-logo-panel{display:flex;justify-content:center;align-items:center;background:#6b377d;border-radius:16px;padding:18px;width:40%}
.nello-logo-panel img{width:100%;height:56px}
.story-body{padding:26px;display:flex;flex-direction:column;gap:12px;flex:1}
.story-body .meta{font-size:13.5px;color:var(--brand);font-weight:600}
.story-body h3{font-size:26px}
.story-body p{color:var(--muted);font-size:16px}
.story-nums{display:flex;gap:28px;flex-wrap:wrap;margin-top:auto;padding-top:14px;border-top:1px solid var(--line)}
.story-nums b{display:block;font:700 26px/1.1 var(--display)}
.story-nums span{font-size:13px;color:var(--muted)}

/* audiences */
.aud{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:48px}
.aud-card{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:30px;display:flex;flex-direction:column;gap:14px}
.aud-card .ico{width:48px;height:48px;border-radius:14px;display:grid;place-items:center;background:var(--peach);color:var(--brand)}
.aud-card:nth-child(2) .ico{background:var(--lav);color:var(--purple)}
.aud-card:nth-child(3) .ico{background:var(--good-bg);color:var(--good)}
.aud-card h3{font-size:26px}
.aud-card p{color:var(--muted)}
.aud-card .fine{font-size:13.5px;color:var(--soft)}
.aud-card .btn{margin-top:auto;align-self:flex-start}

/* CTA band + footer */
.cta-band{background:var(--dark);color:#fff;border-radius:32px;padding:80px 40px;text-align:center;position:relative;overflow:hidden}
.cta-band::before{content:"";position:absolute;width:520px;height:520px;right:-120px;top:-220px;border-radius:50%;background:radial-gradient(circle,#bd245866,transparent 65%)}
.cta-band::after{content:"";position:absolute;width:460px;height:460px;left:-140px;bottom:-240px;border-radius:50%;background:radial-gradient(circle,#6934b855,transparent 65%)}
.cta-band>*{position:relative;z-index:1}
.cta-band h2{font-size:clamp(34px,5vw,60px);max-width:860px;margin:0 auto}
.cta-band p{color:#d9d3df;margin:18px auto 0;max-width:560px;font-size:18px}
.cta-band .hero-actions{margin-top:30px}
.site-footer{padding:72px 0 40px;border-top:1px solid var(--line);margin-top:110px;background:#f2efe8}
.foot-grid{display:grid;grid-template-columns:1.4fr repeat(4,1fr);gap:32px}
.foot-grid h4{margin:0 0 14px;font:600 14px/1 var(--body);color:var(--soft)}
.foot-grid a{display:block;text-decoration:none;font-size:15px;padding:5px 0;color:var(--ink)}
.foot-grid a:hover{color:var(--brand)}
.foot-grid a.logo{display:inline-flex;padding:0}
.foot-brand p{color:var(--muted);font-size:15px;margin-top:14px;max-width:300px}
.foot-bottom{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;margin-top:56px;padding-top:24px;border-top:1px solid var(--line2);font-size:14px;color:var(--muted)}

/* inner pages */
.page-hero{text-align:center;padding:80px 0 20px}
.page-hero h1{font-size:clamp(40px,6vw,76px);letter-spacing:-.035em;max-width:900px;margin:0 auto}
.page-hero .lede{margin:22px auto 0;text-align:center}
.plans{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:56px;align-items:stretch}
.plan{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:28px 24px;display:flex;flex-direction:column;gap:12px;position:relative}
.plan.featured{border:2px solid var(--brand);box-shadow:0 24px 60px #bd245822}
.plan .flag{position:absolute;top:-13px;left:24px;background:var(--brand);color:#fff;font-size:12.5px;font-weight:600;padding:5px 12px;border-radius:999px}
.plan .who{font-size:13.5px;font-weight:600;color:var(--muted)}
.plan h2{font-size:28px}
.plan .desc{color:var(--muted);font-size:15.5px;min-height:72px}
.plan .price{font:700 44px/1 var(--display);letter-spacing:-.03em;margin-top:6px}
.plan .price small{font:500 16px var(--body);color:var(--muted);letter-spacing:0}
.plan .term{font-size:14px;color:var(--muted)}
.plan .btn{width:100%;margin-top:6px}
.plan .alt-link{text-align:center;font-size:14.5px}
.plan ul{list-style:none;padding:16px 0 0;margin:6px 0 0;border-top:1px solid var(--line);display:grid;gap:9px;font-size:15px}
.plan li{display:flex;gap:9px}
.plan li::before{content:"✓";color:var(--brand);font-weight:700}
.plan .fine{font-size:13px;color:var(--soft);margin-top:auto;padding-top:10px}
.house-band{display:grid;grid-template-columns:1.5fr 1fr;gap:40px;align-items:center;background:#fff;border:1px solid var(--line);border-radius:28px;padding:44px;margin-top:28px}
.house-band h2{font-size:clamp(28px,3.4vw,40px)}
.house-band p{color:var(--muted);margin-top:12px}
.house-band .price{font:700 34px/1 var(--display);margin-bottom:14px}
.faq{max-width:860px;margin:0 auto}
.faq details{border-bottom:1px solid var(--line2);padding:20px 0}
.faq summary{cursor:pointer;font:600 19px/1.4 var(--body);list-style:none;display:flex;justify-content:space-between;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:24px;color:var(--brand);line-height:1}
.faq details[open] summary::after{content:"–"}
.faq p{color:var(--muted);margin-top:12px}
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
.two-col h2{font-size:clamp(30px,3.8vw,46px)}
.prose p{color:var(--muted);font-size:18px;margin-top:16px}
.prose p:first-child{margin-top:0}
.values{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:48px}
.value{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:28px}
.value h3{font-size:22px;margin-top:4px}
.value p{color:var(--muted);margin-top:10px;font-size:16px}
.value .n{font:600 14px/1 var(--body);color:var(--brand)}
.form-card{max-width:640px;margin:40px auto 0;background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:34px;display:grid;gap:18px}
.form-card label{font-weight:600;font-size:15px;display:grid;gap:8px}
.form-card input,.form-card textarea{font:inherit;font-weight:400;padding:14px;border:1px solid var(--line2);border-radius:12px;background:#fff;color:var(--ink);width:100%}
.form-card .fine{font-size:14px;color:var(--muted)}
.alert{background:var(--peach);border:1px solid #f3c7d4;border-radius:12px;padding:12px 16px;color:var(--brand-ink)}

/* case study page */
.case-hero{padding:56px 0 0}
.back{text-decoration:none;font-weight:600;font-size:15px;color:var(--muted)}
.case-top{display:grid;grid-template-columns:1.5fr 1fr;gap:48px;margin-top:28px;align-items:end}
.case-top h1{font-size:clamp(38px,5.4vw,68px);letter-spacing:-.035em}
.case-top .lede{margin-top:18px}
.facts{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:6px 22px}
.facts div{display:flex;justify-content:space-between;gap:16px;padding:13px 0;border-bottom:1px solid var(--line);font-size:15px}
.facts div:last-child{border-bottom:0}
.facts span{color:var(--muted)}
.case-logo{margin-top:40px;border-radius:28px;background:linear-gradient(135deg,#f6e5ee,#ece4f8);min-height:240px;display:flex;align-items:center;justify-content:center;padding:40px}
.case-logo .squatch-logo img{height:150px}
.case-logo .joint-logos>img{height:110px}
.case-logo .nello-logo-panel img{height:80px}
.results{display:grid;grid-template-columns:repeat(4,1fr);background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);margin-top:28px}
.results div{padding:28px;border-left:1px solid var(--line)}
.results div:first-child{border-left:0}
.results b{display:block;font:700 clamp(30px,3.6vw,46px)/1 var(--display);letter-spacing:-.03em}
.results span{display:block;color:var(--muted);font-size:14.5px;margin-top:8px}
.note{font-size:13.5px;color:var(--soft);margin-top:12px}
.chart{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:30px;margin-top:28px}
.chart h2{font-size:clamp(26px,3vw,36px)}
.chart .sub{color:var(--muted);font-size:15px;margin-top:8px}
.case-bars{display:flex;align-items:flex-end;gap:4px;height:200px;margin-top:26px}
.case-bars div{flex:1;height:100%;display:flex;align-items:flex-end}
.case-bars i{display:block;width:100%;height:var(--bar);min-height:2px;border-radius:5px 5px 1px 1px;background:linear-gradient(180deg,#e2367a,#bd2458)}
.case-axis{display:flex;justify-content:space-between;font-size:13px;color:var(--soft);margin-top:10px}
.chart details{margin-top:18px;font-size:14px}
.chart table{width:100%;border-collapse:collapse;margin-top:10px}
.chart td,.chart th{text-align:left;padding:6px 0;border-bottom:1px solid var(--line)}
.editorial{display:grid;grid-template-columns:1fr 1.6fr;gap:48px;padding:56px 0;border-top:1px solid var(--line)}
.editorial:first-of-type{border-top:0}
.editorial h2{font-size:clamp(28px,3.2vw,38px)}
.editorial p{color:var(--muted);font-size:18px}
.editorial ul{color:var(--muted);margin-top:14px;padding-left:20px;line-height:1.9}
.case-photo{border-radius:28px;width:100%;height:auto;margin:20px 0}
.source{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:18px 22px;font-size:15px;color:var(--muted)}
.source summary{cursor:pointer;font-weight:600;color:var(--ink)}
.source p{margin-top:10px}

/* entrance: one orchestrated hero moment */
@media (prefers-reduced-motion:no-preference){
  .hero .partner,.hero h1,.hero .lede,.hero-actions,.hero-stage{animation:rise .7s cubic-bezier(.2,.7,.2,1) both}
  .hero h1{animation-delay:.06s}.hero .lede{animation-delay:.14s}.hero-actions{animation-delay:.2s}.hero-stage{animation-delay:.3s}
}
@keyframes rise{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:none}}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition:none!important;scroll-behavior:auto!important}
  /* the brand strip keeps moving for everyone: it is slow, and it is the one thing the page promises never stops */
  .logo-track{animation:marquee 48s linear infinite!important}
  .logo .mk::after{animation:none;opacity:.3}
}

/* responsive */
@media (max-width:1180px){.hero-stage::before{inset:40px -12px -30px}}
@media (max-width:1080px){
  .main-nav{gap:18px}.head-actions .signup{display:none}
  .mosaic{grid-template-columns:1fr 1fr}.tile.ai{grid-column:1/-1;grid-row:auto}
  .plans{grid-template-columns:repeat(2,1fr)}
  .foot-grid{grid-template-columns:1fr 1fr 1fr}.foot-brand{grid-column:1/-1}
}
@media (max-width:900px){
  .main-nav,.head-actions{display:none}.m-menu{display:block;margin-left:0}
  .head-inner{gap:10px}
  .m-login{display:inline-flex;align-items:center;margin-left:auto;min-height:44px;padding:8px 14px;border-radius:10px;background:transparent;color:var(--ink);font-weight:600;font-size:15px;text-decoration:none;white-space:nowrap}
  .section{padding:80px 0}
  .kpis{grid-template-columns:repeat(2,1fr)}.report-grid{grid-template-columns:1fr}
  .stats-band{grid-template-columns:1fr;padding:36px 28px;gap:28px}
  .step{grid-template-columns:1fr;gap:32px}
  .story-cards,.aud,.values,.two-col,.case-top,.editorial,.house-band{grid-template-columns:1fr}
  .results{grid-template-columns:repeat(2,1fr)}.results div:nth-child(3){border-left:0}.results div:nth-child(n+3){border-top:1px solid var(--line)}
  .editorial{gap:16px}
}
@media (max-width:620px){
  body{font-size:16px}
  .wrap{width:calc(100% - 32px)}
  .head-inner{height:64px}.m-panel{top:64px}
  .hero{padding-top:40px}
  /* Each sentence on its own line: the longest, "Track Creator Performance.", is about 12.9em wide even in the
     fallback font, so this keeps it to one line on any phone. */
  .hero h1{margin-top:22px;font-size:min(40px,calc((100vw - 32px) / 12.9))}
  .hero-actions .btn{flex:1 1 100%}
  .hero-stage{margin-top:44px}.hero-stage::before{inset:20px -10px -20px}
  .frame-body{padding:16px}.frame-bar .url{display:none}
  .kpi b{font-size:22px}
  .mosaic{grid-template-columns:1fr}
  .stats{grid-template-columns:1fr 1fr}.stat{padding:18px 14px}
  .steps-tabs{flex-wrap:nowrap;overflow-x:auto;scrollbar-width:none;margin-inline:-16px;padding-inline:16px}
  .steps-tabs::-webkit-scrollbar{display:none}.steps-tabs button{flex:none}
  .plans{grid-template-columns:1fr}
  .cta-band{padding:56px 22px;border-radius:24px}
  .foot-grid{grid-template-columns:1fr 1fr}
  .bot-launch{right:12px;bottom:12px;padding:6px}.bot-launch .lbl{display:none}
  .results{grid-template-columns:1fr 1fr}.results div{padding:20px}
  .house-band{padding:28px}
}
@media (max-width:380px){
  .logo{font-size:18px;gap:8px}.logo .mk{width:32px;height:32px}
  .m-login,.m-menu summary{padding:8px 12px}
}

/* creator dashboard */
.cd{padding:56px 0 0}
.cd-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;flex-wrap:wrap}
.cd-head h1{font-size:clamp(36px,5vw,60px);letter-spacing:-.03em}
.cd-sub{color:var(--muted);margin-top:10px;font-size:15.5px}
.cd-note{margin-top:22px;background:#fff;border:1px solid var(--line);border-left:4px solid var(--purple);border-radius:12px;padding:12px 16px;font-size:15px;color:var(--muted)}
.cd-kpis{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:28px}
.cd-kpis .kpi{padding:20px}
.cd-kpis .kpi b{font-size:clamp(26px,3vw,36px)}
.cd-kpis .kpi small{color:var(--muted);font-weight:500}
.cd-muted{color:var(--muted);font-size:13.5px;font-weight:500}
.cd-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:16px;margin-top:16px}
.cd-panel{padding:22px;border-radius:var(--r-lg)}
.cd-panel .rows a,.cd-top a{color:var(--ink);text-decoration:none;font-weight:500}
.cd-panel .rows a:hover,.cd-top a:hover{color:var(--brand);text-decoration:underline}
.cd-top{list-style:none;margin:0;padding:0;display:grid;gap:0;counter-reset:top}
.cd-top li{display:flex;gap:12px;align-items:baseline;justify-content:space-between;padding:11px 0;border-top:1px solid var(--line);font-size:14.5px;counter-increment:top}
.cd-top li:first-child{border-top:0}
.cd-top li::before{content:counter(top);font:700 14px/1 var(--display);color:var(--brand);width:16px;flex:none}
.cd-top li a{flex:1;min-width:0}
.cd-top li span{color:var(--muted);white-space:nowrap;font-size:13.5px}
.cd-all{margin-top:16px}
.cd-scroll{overflow-x:auto;-webkit-overflow-scrolling:touch}
.cd-all .rows{min-width:720px}
.cd-all .rows td:first-child{max-width:380px}
.cd-show{margin-top:16px}
.cd-foot{font-size:13.5px;color:var(--soft);margin-top:18px;max-width:820px}
@media (max-width:900px){.cd-kpis{grid-template-columns:1fr 1fr}.cd-grid{grid-template-columns:1fr}}
@media (max-width:620px){.cd{padding-top:32px}.cd-head form,.cd-head .btn{width:100%}.cd-kpis .kpi{padding:14px}}

/* data draws in once when it scrolls into view: bars grow, meters fill, numbers count up */
[data-m="0"] .bars i{transform:scaleY(0)}
[data-m="0"] .meter i{transform:scaleX(0)}
.bars i{transform-origin:50% 100%}.meter i{transform-origin:0 50%}
[data-m="1"] .bars i,[data-m="1"] .meter i{transition:transform .9s cubic-bezier(.2,.7,.2,1) calc(var(--d,0)*55ms + var(--base,0ms))}
[data-m="1"] .meter i{transition-duration:1.1s}

/* the hero highlight is drawn once, like a marker stroke, right after the headline lands */
@media (prefers-reduced-motion:no-preference){
  .hero .mark-hl{background-repeat:no-repeat;background-size:0 100%;animation:marker .8s .75s cubic-bezier(.6,.1,.2,1) forwards}
}
@keyframes marker{to{background-size:100% 100%}}
/* case-study covers: the art eases in on hover so the card feels pressable */
.story-card .story-art{transition:transform .5s cubic-bezier(.2,.7,.2,1)}
.story-card:hover .story-art{transform:scale(1.025)}
.story-card{overflow:hidden}
.btn{transition:transform .15s ease,box-shadow .2s ease,background-color .2s ease}
.btn:active{transform:scale(.97)}
@media (prefers-reduced-motion:reduce){.story-card .story-art,.btn{transition:none}.story-card:hover .story-art{transform:none}}

/* premium pass: buttons match the House HQ workspace; CTA notes; 404 */
.btn{transition:transform .16s cubic-bezier(.16,1,.3,1),box-shadow .32s cubic-bezier(.16,1,.3,1),background-color .32s,border-color .32s,filter .32s}
.btn:active{transform:translateY(0) scale(.97)}
.btn.brand{background:linear-gradient(180deg,#c92d63,#b01f51);border-color:transparent;box-shadow:inset 0 1px 0 rgba(255,255,255,.22),0 1px 2px rgba(120,20,60,.25),0 10px 22px -8px rgba(189,36,88,.55)}
.btn.brand:hover{background:linear-gradient(180deg,#d23a6e,#b52356);border-color:transparent;box-shadow:inset 0 1px 0 rgba(255,255,255,.25),0 2px 4px rgba(120,20,60,.25),0 16px 30px -10px rgba(189,36,88,.6)}
.btn.outline{background:#fff;border:1px solid rgba(28,26,31,.14);box-shadow:0 1px 2px rgba(28,26,31,.06)}
.btn.outline:hover{border-color:rgba(105,52,184,.4);color:var(--purple);box-shadow:0 6px 16px -6px rgba(57,35,67,.18)}
.btn.light{box-shadow:0 10px 24px -10px rgba(0,0,0,.5)}
:focus-visible{outline:2px solid var(--purple);outline-offset:3px}
.hero-note{margin-top:14px;font-size:14px;color:var(--muted)}
.hero-note a{color:var(--brand);font-weight:600;text-decoration:none}.hero-note a:hover{text-decoration:underline}
.demo-alt{max-width:520px;margin:18px auto 0;text-align:center;font-size:15px;color:var(--muted)}
.nf{padding:120px 0 140px;text-align:center}
.nf .kicker{justify-content:center}
.nf h1{font-size:clamp(40px,6vw,72px);letter-spacing:-.035em;margin:18px auto 0}
.nf .lede{margin:22px auto 0;max-width:560px}
.nf .hero-actions{justify-content:center;margin-top:30px}
@media(max-width:700px){.hero-note{font-size:13px}.nf{padding:72px 0 90px}}
@media(prefers-reduced-motion:reduce){.btn{transition:none}}